Rogue: Dead Guy Ale

The offending logo

I fell into a trap!

I've been told and experienced the dangers of advertising my whole life. When I was little, I was told not to listen to Joe Camel, no matter how 'cool,' he looked (when in fact he was quite terrifying to young children). Now, despite being ultra-aware and even involved in some of the 'evils' of advertising I still find myself falling victim to it. Case and point: Rogue Dead Guy Ale.

After seeing a lineup of bottles on a friend's window sill I thought it was time to give this a spin, as I was in fact celebrating RIT's first snow day in over 5 years. I thought to myself "hey, I have rogue-ish qualities about me, this must be my beer!"
Plus, if you notice (which you probably don't), this character on the bottle is a reference to El Dia De Los Muertos, Mexico's closest equivalent to our Halloween. And for those of you that know me, any reference to Mexico or mexican art is an immediate drawing point (god help my liver if I ever find a beer with a luchador on it).

I was intrigued enough to plunk down $11 (on loan) for a 6 pack, which again, if you know me, is something that is very out of character for me. How was the beer? It was good, not UHHHMAAAAAZZZINNNGG, but good. It tasted like an almost 2 dollar bottle of beer should, except I would have maybe priced at at $1.50.

After sampling my first Rogue beer I went to their very helpful website which not only has a PDF breakdown of all of their beers, complete with food suggestions and a picture of the associated tap/tap sticker, but also a host of extra information as well. I was very impressed. Impressed enough, in fact, to continue my quest to find my Rogue beer, and maybe, one day, be THAT guy that buys merchandise (glasses, t-shirts, etc.) from a beer company. Only time will tell.

Sorry Mom.